In recent global surveys, in addition to the well-known visible advantages of an outdoor display campaign, a special point of reference, among others, is the combination that TAXI offers with indoor display. Unique and clutter-free communication for every length of journey is in front of every consumer-passenger.
It integrates activity into the campaign and strengthens it with multiplier benefits High Impact: (eg the use of QR CODE that leads to additional information or benefits and combines out of home promotion with digital media). DOOH (Digital Out Of Home). Combining OOH and mobile advertising increases engagement rates by up to 48% (Source Marketing Week Issue No 1619/20/9/2021/ Editorial)