Digital Taxi is a service that brings the digital revolution to our fleet and our clients. We use digital communication to present ads to every passenger the moment he/she starts his/her journey. It is a new, innovative advertisement service offering absolute control of impressions since the message is only transmitted when the passenger enters the vehicle and during the journey. The INTERNEED reporting system uses a separate data-base that registers every broadcast and hence, keeps a track of the spots that every passenger is exposed to. Our clients receive the reports at the end of their advertising program. Digital Taxi service brings your client to absolute contact with your message inside a captive environment allowing you to attract his/her attention.
DIGITAL TAXI
INTERACTIVITY - THE COMBINATION OF ΟΟΗ & MOBILE ADVERTISING
In recent global surveys, in addition to the well-known visible advantages of an outdoor display campaign, a special point of reference, among others, is the combination that TAXI offers with indoor display. Unique and clutter-free communication for every length of journey is in front of every consumer-passenger.
It integrates activity into the campaign and strengthens it with multiplier benefits High Impact: (eg the use of QR CODE that leads to additional information or benefits and combines out of home promotion with digital media). DOOH (Digital Out Of Home). Combining OOH and mobile advertising increases engagement rates by up to 48% (Source Marketing Week Issue No 1619/20/9/2021/ Editorial)
WHY choose InderneeDigitalTaxi
– 100% OTS
The message is displayed only when the customer enters the vehicle and when it is moving.
– Measurable communication
The Interneed system keeps on a separate field base with the recording of the retransmissions. This information forms a report at the end of each advertising program which is delivered to each advertiser. The analysis of the report is detailed and in particular it mentions, in addition to the monthly total of transmissions, data on its daily distribution in terms of their transmission time.
-Instant campaign execution
The storage of the communication in each vehicle and its projection through Digital Taxi takes place in a minimum of time. Through a central server, the audio-visual material of each advertiser is loaded and sent simultaneously to all the vehicles of each campaign together with the recipe- script of how to display (Flag, POI coke).
– Possibility of immediate change
Instant change is a “one click” away and a few minutes (to load the new advertising material onto the vehicles).
– InterneeDIGITALTAXI communication combination with promotion inside the taxi
After 10 years of exclusively providing stylish cases in taxis, Interneed gives you the opportunity of a complete display. Now your campaign combines print, audiovisual and even the use of the passenger’s mobile urging them to see your offer.
Free spot, as a basic service provided by Digital Taxi, is the random transmission of spots which begins as soon as the passenger enters the vehicle.
With the use of technology, we can promote products and services at the very moment the vehicle (Digital Taxi) moves towards or approaches the specific area (GEO FENCE) that our client and their business is located (POI).
With this service our clients can:
• promote special offers of products and services
• promote products that are placed in specific spots of their store that differentiates them from competition
• notify passengers of the area that they can find our client’s business.
GEO fence is a virtual digital perimeter of a geographic location-shop (POI) that when the taxi with a customer enters it gives the system the command to display its communication.
Privileged position: As soon as the system recognizes that a passenger embarked, the transmission of the spot begins giving our client the first, privileged position. In order to guarantee clear transmission of the audiovisual message, our system “lowers” the intensity of all other devices in the TAXI. Once the system is activated a standard message begins that informs the passenger that a message will begin attracting at the same time his/her attention.
The POI & Flag combination enhances communication and multiplies the benefits of the Digital Taxi service. The advertising message may differ in every choice (POI or FLAG). Thus, the message can be placed as a privileged message at the beginning of the transmission of all the spots while during the POI procedure a specific product, service and special offer that differentiates our client from competition can be effectively promoted.
Other Services
EXTERIOR ADVERTISING
INTERIOR ADVERTISING
